Reporting
Ecommerce KPI dashboard metrics that matter
A useful ecommerce dashboard should show what is happening, why it matters, and what the operator should inspect next.
7 min read
Choose decision metrics
Dashboard space is limited. Prioritize metrics that help decide where to spend, what to fix, and how to protect margin.
- Net profit
- Net margin
- Contribution profit
- ROAS and CPA
- Refund rate
- Product profitability
Separate vanity from operating signal
Traffic, impressions, and revenue can be useful context, but they should not crowd out profit and cost visibility.
- Use revenue with margin
- Use ROAS with profit
- Use CAC with payback
Make data health visible
Operators need to know whether the dashboard is safe to trust. Missing costs, broken integrations, and stale data should be visible.
- Integration status
- Unmapped products
- Missing COGS
- Delayed ad spend
Put it to work
Turn the guide into a profit operating view.
MarginCore connects ecommerce sales, ad spend, COGS, fees, refunds, and operational adjustments so teams can review profit with less spreadsheet cleanup.