Product analytics
Product profitability analysis for ecommerce
Product profitability analysis helps teams find which SKUs create cash, which only create revenue, and which need operational attention.
8 min read
Build the product profit equation
A useful product view combines sales, product cost, allocated ad spend, fees, refunds, and shipping impact.
- Revenue by SKU
- COGS by SKU
- Refund rate
- Ad allocation
- Net profit and margin
Rank products by contribution
Ranking by revenue alone can reward volume traps. Ranking by contribution profit surfaces the products worth scaling.
- Top profit products
- High revenue low margin products
- Products with refund pressure
Turn analysis into execution
The next step may be changing price, fixing COGS, shifting ad budget, adjusting bundles, or improving product detail pages.
- Scale profitable SKUs
- Fix margin leaks
- Stop promoting weak economics
Put it to work
Turn the guide into a profit operating view.
MarginCore connects ecommerce sales, ad spend, COGS, fees, refunds, and operational adjustments so teams can review profit with less spreadsheet cleanup.