Reporting
How to build a weekly ecommerce profit report
A weekly profit report should help the team make decisions, not just summarize what happened.
8 min read
Start with the executive view
Leadership needs a clear view of revenue, net profit, margin, ad spend, and major changes from the previous period.
- Revenue
- Net profit
- Net margin
- Ad spend
- Major profit leaks
Add diagnostic sections
After the summary, show the product, channel, and campaign details that explain why profit changed.
- Product winners and losers
- Channel profitability
- Campaign contribution
- Refund and shipping anomalies
End with actions
Every report should close with the decisions the team will make before the next review.
- Budget changes
- Cost fixes
- Pricing tests
- Data cleanup tasks
Put it to work
Turn the guide into a profit operating view.
MarginCore connects ecommerce sales, ad spend, COGS, fees, refunds, and operational adjustments so teams can review profit with less spreadsheet cleanup.